trade show photography and training
One of the ways we have used photography in 2006 was to show salespeople examples of good and bad practice at trade shows. Visual e.g.'s of body language that seriously hinders selling. Or examples of good practice and the ways of working which helps foster the creation of sales leads. We took photos at a wide range of shows to illustrate the key points in the training.
In 2007 we intend to develop the creative uses that photography can add to companies who intend to maximise their trade show performance and increase sales.