corporate photography

How do companys use photography.
I think many small to medium sized firms fail to make the most of visual imagery as part of their sales toolkit.
The starting point has to be why is the customer buying from you. What is in it for the customer. What will excite them. How are your visuals helping to excite the customer in his buying decision. Are the visuals telling your companies message or story?
Getting the right picture takes thought and creativity.