pressmen performance and photography

Friday, December 29, 2006

trade show and exhibition photography

Companies need to reflect on their goals at a trade show. One element that of public relations sometimes get lost because of the focus on sales leads. But the exhibition is also about brand awareness and exposure. Building your position in the marketplace. Photographs can replace a thousand words. The use of images for newsletters during the show,images for the trade papers and local show news. Creating a story of what you are doing and trying to achieve as a way of educating your own workforce. Helping to create the excitement and storylines to build the identity of a company.


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