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Tuesday, November 14, 2006

Magnetic marketing

I wonder whether the marketing techiques of dan kennedy work for SME's?


Blogger hermajestythequeen said...

Oh! - here we go again... clutching at straws. The only money you will make by purchasing this guy's CD's/books etc is the money you help to make for him. Whenever you see a line highlighted in yellow - doesn't it strike you as odd? I maintain that if you really know your business - you will know how and who to market it to without too much intervention. You will know (with a little thought) who will want to purchase your expertise or product and therefore this will lead you to pinpoint your target audience. You may need help with the materials of marketing and so forth but any number of good designers will help you along the way. Just tell them what it is you are trying to achieve. Follow-up the mailouts with phone-calls and further mailings where you have successes. Improve your service/product and make it the best there is. Simple advice that you already know - why pay for more or waste your time with 'guru's' such as Kennedy who take time away from valuable marketing. I have put all the above on a CD and added a few references to other links that say the same thing. Send me a postal order and I'll send you the CD so that you can read all this again.

5:59 pm  
Blogger the clown said...

In some senses what you say is correct. If one goes to the websites relating to magnetic marketing they are full of hard sell type statements and all sorts of promises.
That is not to say that by necessity all the ideas are worthless. With the growth of web based marketing there are many techniques to achieve marketing goals. From how to achieve good natural listings in google to various pay per click schemes.
The web enables companies and individuals to market there goods and services to a whole range of markets that previously would have been difficult to access. Witness how many people are using the web to buy goods and services. Typical ideas like how you present yourselves are still important. How you develop a marketing mix and how you measure your efforts to see what does and doesn't work. Online and offline. How to coordinate these two to achieve the best results.
Some of this will be guesswork and some will be expertise gained from experience.
We do know that networking can be a powerful form of marketing for certain types of company. we do know that certain types of online viral marketing campaigns have worked for some companies.
And yes a healthy dose of skepticism is helpful within a very complex society.
Yet some new ideas do work and it is best not to throw the baby out with the bathwater.

11:53 pm  
Blogger hermajestythequeen said...

Yes - you are right about saving bathwater - just pulling your leg. However, best to be aware of pay per click and it's abusement. Horses for courses.

11:02 pm  

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