Zig Zigler on life
You can have everything in life you want if you will just help enough people get what they want. The essence of the philosophy behind BNI. It seems to be a truism for networking. I suppose I can get cynical when I see some people utilise this type of idea in a manipulative manner with a complete lack of the sense of what is right and wrong.
This will work in the short term but over time people will react negatively.