The Pressmen as Fake Paparazzi and Event photographers
The Pressmen as Fake
Paparazzi and Event photographers
In an earlier article I
looked at the concept of Value for Money. In 2013 we are living through a
period of austerity where the country if not actually in Recession is suffering
a downturn along with many other countries. Clients must consider how they are
using their money and whether the service they are buying gives them enough
The value I believe is in the
blending together of a theatrical experience combined with relevant event
photography. Event photography can be categorised in two ways.
The first is the photographer
who essentially creates a studio environment on site in the chosen venue. They
will arrive with a dedicated backdrop, usually a lighting set up with two
lights each with either an umbrella or a soft box. They will adjust the lights
to give general lighting that is pleasing to the eye. The lights will fit with
getting a good recording of skin tones with neither too much light or to
little. The idea in diffusing the light being to reduce shadows which lessens
wrinkles and skin issues. The goal is to get a really pleasing portrait that
enhances a persons look. Not only this the photographer will aim to get the
best angle and the best pose to end up with a photograph that clients like so
much they will want a copy.
This type of event
photography will also involve having a printer so that prints can be delivered
on the night.
In creating the Pressmen we
have created a different strategy which is the second type. Our aim is to be like
newspaper photographers and capture the best moments in a function. Sometimes
this strategy is called reportage or candid photography. Because this method
calls for instant judgements it is necessary to have cameras and lenses that
are of a very good quality. We cannot afford to have a lag between the moment
when we push the shutter release button and the moment the camera actually
takes the picture. It is important to understand the way light effects a
picture and when to take pictures with just the ambient light and when flash
light is needed. We tend to have flash lights that can be separate from the
camera in order to be able to create different atmospheres. Light from
above,below or from the side. Light from different angles create or reduce shadows
which has a major impact on a photograph from simple pleasant light to very
But reportage photography
involves not only technical issues but also artistic ones.
The photographer who was the
of great importance to this tradition of
candid photography talked about the decisive moment. He described it in
"Photography is not like painting,"
Cartier-Bresson told the Washington Post
in 1957. "There is a creative fraction of a second when you are taking a
picture. Your eye must see a composition or an expression that life itself
offers you, and you must know with intuition when to click the camera. That is
the moment the photographer is creative," he said. "Oop! The Moment!
Once you miss it, it is gone forever."
This takes study, experience and much practice.
It is the goal of our photography in the pressmen. To
capture all the decisive moments. Add all those together and the story of the
event is captured. The photographs allow a client to remember all that took
place at the event and to be able to relive the experience of the event with
all its passion and intense emotion. Even to see things that they may have
missed. In other words it is a visual description of that event.
The Pressmen are thus able to produce a veritable
feast of images using the art of photojournalism but also with the
theatricality of fake Paparazzi or Spoof Paparazzi they can become an essential
aspect of what is necessary to make an event work both on the day and to
memorialize it for years to come.